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Digital Marketing

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About Course

This course is designed to help you master online marketing strategies, tools, and analytics used by modern businesses. Through hands-on projects and real campaign execution, you will gain the skills needed to grow brands, generate leads, and drive measurable business outcomes.

What Will You Learn?

  • Understand digital marketing fundamentals and channels
  • Perform keyword research and on-page SEO optimization
  • Run Google Ads and social media ad campaigns
  • Create high-converting content and landing pages
  • Use analytics tools to track and improve performance
  • Plan and execute social media marketing strategies
  • Manage email marketing and automation campaigns
  • Build a complete digital marketing strategy for real businesses

Course Content

Digital Marketing Fundamentals

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Content Marketing

Email Marketing & Automation

Analytics & Performance Tracking

Real-World Campaigns & Capstone Project